Foton Motor Marketing Strategy and Product Launch Witness New Ecological New Product

2024, Foton's marketing strategy and product launch was held in Beijing National Convention Center. At the scene, dealers, partners and media friends more than 2000 people to participate. At the meeting, Foton Motor released the global smart ecological brand "Aiyike" and gave an in-depth interpretation of Aiyike's "Electric Drive", an independent three-power brand. At the same time, the new members of Fukuda Auman Galaxy Heavy Truck Family and the new generation of pure electric VAN Fukuda Scenic I products and user rights interpretation, showing Fukuda Motor's strong strength and representative achievements in the field of new energy.

Conference, Wu Xibin, general manager of Foton Motor, said in his speech that reducing "carbon emissions" and achieving "carbon neutrality" has become a global consensus, and technological progress has promoted rapid industrial transformation and upgrading. Foton Motor released the "New Energy 30 · 50 Strategy" in 2023, focusing on the two main lines of product technology innovation and business ecological innovation.

The innovation level of new energy products, Foton Motor has completed a full range of new energy layout for commercial vehicles after 22 years of development, including heavy trucks, medium trucks, light trucks, micro trucks, pickup trucks, VAN, buses and special vehicles, covering three major technical routes: pure electric, hydrogen fuel and hybrid. At the level of new energy technology innovation, after 15 years of independent innovation and technology accumulation, Foton Motor has completed the independent research and development and industrial layout of new energy VCU, PACK, electric drive, hydrogen fuel cell and hydrogen system, forming a differentiated competitive advantage. At the level of new energy ecological innovation, after 13 years of development, Foton Motor has formed a new energy ecology of vehicle networking, leasing, energy replenishment, recycling and microgrid. In addition to mature post-market businesses such as finance and insurance, Foton Motor has built a complete post-market and new ecological business, realizing the extension of the value chain and empowering the development of partners. In the future, Foton will continue to increase technology investment, continue to achieve innovation leadership, and achieve common development with partners.

21 years of thick and thin hair, "Aiyike" global smart ecological brand officially released.

Meeting, Gong Haidong, deputy general manager and spokesperson of Foton Motor, officially released Foton Motor's global smart ecological brand "Aiyike" and systematically interpreted it. Mr.Gong said that the development process of Foton Motor has always been to meet customer needs and lead industry trends through technological innovation and ecological model innovation. Since 2003, it has gone through the stage of exploration, layout and evolution. From the earliest research and development of new energy technology, to the ecological layout of commercial vehicles in the post market, to the evolution and innovation of ecological mode, Foton has always promoted the continuous breakthrough of commercial vehicle industry with keen insight, efficient execution and open integration attitude to the whole industry. After 21 years of profound accumulation, Foton Motor is about to start the fourth stage of its journey, and the "Aiyike" brand came into being, leading the commercial vehicle industry ecology into a new stage of "global wisdom ecology.

"Aiyike" is a transliteration of i-ECO, representing intelligence intelligence and Ecological ecology respectively. The LOGO prototype comes from a four-leaf clover and represents luck, hope and value. The overall shape is rooted in nature and the leaves extend in all directions. It conveys the values of openness, tolerance, equality and sharing. It aims to lead the future mobile ecology with independent innovation core technology and build a new sustainable development ecology for commercial vehicles with global partners through intelligent technology chain.

Gong always said that "Aiyike" is divided into "intellectual ecology" and "electric drive" two major plates. Among them, the "wisdom and ecology" business will focus on "energy, leasing, digital intelligence, self-cultivation, used cars" five categories of services. Foton Motor provides customers with full-scene energy services, achieves one-stop energy replenishment, and innovates multiple leasing models to provide users with flexible car purchase models such as renting and selling. At the same time, it provides digital solutions for multiple scenes based on car networking, big data and cloud platform. At the level of cultivation and matching, five major evolutions have also been introduced to help upgrade services. In terms of second-hand car business, it has realized the transformation from a platform model to a full value chain operation model. Through a complete second-hand car acquisition, manufacturing, sales and service system, it deeply participates in the full value chain operation of commercial vehicle second-hand cars, and truly creates a transparent, Worry-free value system for buying and selling.

FOTON Automobile, gave a detailed interpretation of Aiyike's "electric drive. Qin always said that Aiyike "electric drive" through the "0 plus 1 plus 3 plus 4 plus N" model to reshape the three electric research and development ecological chain. Among them, "0" means that we always adhere to the core concept of user first, contact with the operating conditions of commercial vehicles from 0 distance, and have in-depth understanding of first-hand data; "1" refers to FOTON Big Data Platform, which is currently the advanced vehicle networking data platform in the commercial vehicle industry, and is the basis for designing and developing core data sources; "3" refers to the three major modules of battery, electric control and electric drive, it constitutes a complete "electric drive" system; "4" corresponds to the four value dimensions of energy saving, safety, working condition adaptability and intelligence; and "N" represents our infinite imagination and possibility for the future, indicating diversified product solutions.

"Aiyike Electric Control" realizes full-stack self-research in the software layer. Starting from the operation scenario of commercial vehicles, the whole vehicle integrates domain control and regional control architecture, leading the electronic control technology of commercial vehicles and defining a new benchmark for intelligent logistics. "Aiyike Electric Drive" focuses on energy consumption and high safety and reliability to create electric drive products that fit the working conditions of commercial vehicle scenes for users, to ensure the transmission effect of high efficiency and energy saving of motors, to better meet the needs of logistics scenes, and to create a model of high-performance commercial vehicle drive. "Aiyike Battery" has the advantages of low resistance, fast conduction, -35 ℃-50 ℃ full temperature range adaptation and strong anti-aging. It has a 4-layer flame retardant protection system higher than the industry standard and a battery safety intelligent monitoring and early warning platform. At the same time, the power consumption spans 40 to 800 degrees, meeting the transportation distance requirements of different endurance mileage, setting a benchmark for all-climate efficiency and leading a new era of intelligent safety.

Aiyike "Electric Drive" will always maintain a forward-looking attitude of exploration, and constantly tap the potential of three-electric technology to meet the needs of users in diverse scenarios. In the battery module, based on the development of commercial vehicles in a wider range of scenarios demand for all-climate, long-life, high-value new positive and negative material battery system, so that users no longer need to worry about battery life. In the electric drive module, it is committed to providing high-precision wire-controlled chassis system solutions for smart driving, allowing users to make money efficiently. In the electronic control module, we will further explore the fusion technology based on vehicle road cloud big data and the advanced algorithm control technology of adaptive learning to make the vehicle more integrated, intelligent, efficient and reliable. At the same time, the chain combines upstream and downstream industries, and applies Aiyike's "electric drive" interoperability technology and energy management technology to a wider range of fields, injecting strong impetus into the sustainable growth of China's commercial vehicles!

The birth of the "Aiyike" brand is also a microcosm of the development of China's new energy industry. Aiyike will link global resources, break industrial boundaries, and work hand in hand with global partners to build a sustainable ecological home and share the infinite value of smart ecology.

Smart Ecological Products Comes on Stage, Foton Automotive Defines Future with Technology

Meeting, FOTON Scenic I, which is equipped with the "Aiyike Electric Drive" autonomous module, also appeared at the venue. Zhang Hongliang, president of FOTON Tuyano New Energy Division, mentioned that Scenic I is designed with a skateboard chassis and is equipped with 2C super-rechargeable batteries of Aiyike and Ningde Tianhang L. It takes only 18 minutes to fully charge and uses an electronic hydraulic braking system (EHB). Equipped with three driving modes, three-level ladder energy recovery level, cruising mileage to meet the city, inter-city material circulation, for the city distribution logistics users to provide a good energy efficiency experience. In order to let more users experience the extraordinary product advantages of scenery I, FOTON Motor also launched the "VAN in China's good scenery" full-power endurance challenge. From today to June 30, 25, the strongest continuation in the challenge will have the opportunity to obtain the one-year free use right of the scenery I product presented by Fukuda Tujano. The national presale activities of scenery I are in progress at the same time. By December 31, we will book a car, enjoy double gifts, pay a deposit from 1 yuan to 1000 yuan, and enjoy the life-long warranty of the first owner of the car.

As the pressing part of the conference, the new members of Fukuda Ou Man heavy truck family, Galaxy 5 and Galaxy T, made a grand appearance to define the future with science and technology and create a global smart heavy truck.

Fukuda Motor's Auman Division, said that the Auman Galaxy family covers all-energy route design, has the advantages of advanced intelligence and full-scene coverage, leads industry changes with science and technology, and redefines the world's heavy truck standards. The release of the Galaxy 5 modeling using the Galaxy Mecha design, highlighting the aesthetics of science and technology. The design concept of Galaxy 9 and Galaxy 7 is continued in space, leaving more space for users, with 645mm passing size and 1880mm indoor height, which are at the same advanced level. The instrument panel is designed to be light and thin, making the field of vision wider. At the same time, the well-designed layered and streamlined surface makes the whole instrument panel more fashionable. The whole vehicle has also made great efforts in lightweight, using aircraft carrier-grade hot steel, the application of integrated new air suspension, the use of more than 200 new processes and new structures, 350kg lighter than the industry with the same model, and the use of super hybrid global matching technology, 8 energy modes, 46 working conditions covered, for the whole scene energy saving to provide solutions, all energy types energy saving 3-5%.

Galaxy T has the advantages of reliable, tough and practical products. It adopts 48 reliability designs, is equipped with high-load lightweight suspension, high-reliability strengthened rear axle, and large offset wheels. The whole vehicle is stably carried in all terrain, enjoys comfortable driving, and is well matched with application scenarios such as pump truck, muck, fire truck, mining, etc. With overhead air intake, the air is cleaner, the intake temperature is reduced by 6-8 degrees, and the noise in the cab is reduced by 3-4 decibels; the configuration of ultra-wide sleeper and ultra-large rear window makes every part of the interior design practical, and makes 100 efforts for 0.1 of the scenes, so as to truly rejuvenate the classics and reshape the intelligent life of the galaxy.

Makes the impossible possible, the ambition, no firm. Foton's "Aiyike" ecological brand, Auman Galaxy Heavy Truck Family and Scenery I series of products are all the results of Foton's aiming at the "double carbon" goal, speeding up the adjustment of product strategy and promoting the upgrading of the whole series of products. They also demonstrate their determination and strength as promoters of the global commercial vehicle industry. In the future, Foton Motor will continue to work hand in hand with global partners to jointly promote the green and intelligent transformation of the automobile industry, make the impossible possible, and help the high-quality development of the commercial vehicle industry.