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LGMG "Two Must" Engineers Enter African and Middle East Markets

Created on:2024-06-08

 

General Manager Zhi Kaiyin of LGMG Company led the "Two Must" engineer team to visit Africa and the Middle East for market research. Yu Chenwei, General Manager of Mining Machinery International Marketing Company, Qiu Zhaoqiang, Dean of Mining Machinery Research Institute, and Zhang Hai, Manager of Mining Machinery Marketing Product Line, accompanied the visit. The purpose is to make regional product competitiveness analysis and site review of products that have been put on the market, to deeply explore new products and differentiated needs for blank or potential markets, and to clearly plan the development direction and conceptual design of product lines.

 

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Visit, the general manager of the branch learned about the local market situation and affirmed the current high share of non-market temporary heavy machinery in the Middle East. The general manager of the branch was invited to attend the opening ceremony of the African sales and service center, cut the ribbon with local government officials and customer representatives, and announced that the temporary heavy machinery African sales and service center was officially authorized to operate.

 

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Branch General Manager pointed out in his speech: "Africa is an important market for the export of temporary heavy machinery. The company will rely on the service center to reach a sales service mode integrating after-sales service, spare parts supply and skill training to achieve full coverage of mining services. Orders for the company's products are often facilitated by marketing personnel. Repeated purchase orders are mostly reached because of the availability of service support. In the past, service supported marketing, now we need to change our thinking, let service drive sales, plan overseas service brands, successful cases of service drive sales, and create service benchmarks in overseas markets. We should not only do a good job in after-sales maintenance, but also plan for the adaptability of pre-sales product working conditions and after-sales mining operation schemes. Relying on overseas sales and service centers, we will earnestly embark on a road of service leading the market, make the service of temporary heavy machinery a banner in the industry."

 

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Mining Machinery International Marketing Company, said in his speech: LGMG adheres to the concept of "service to win" and is committed to creating a "all-weather parts guarantee, full life cycle training" model to provide customers with complete after-sales service and Training services, fully promote the two service models of "mining area service station" and "general service contractor", and put the service close to customers.

 

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Mine inspection, the branch manager and the "two must" engineers had a detailed understanding of the working conditions of temporary products such as ME106 and MT86H, and listened carefully to the working performance of temporary products and customer suggestions. ME106 as a market development product in Africa, the service manager will do a good job in service, always do a good job in training, tracking and feedback, give full play to the "link" function between customers and "two must" engineers, and constantly optimize product performance while allowing customers to perceive the core competitiveness and excellent performance of temporary products.

 

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"Two must" is the global localization research and development guideline of "research and development must be market-oriented, and research and development must be combined with the actual use of users", which is the key to win the market with excellent product strength. This visit practically implemented the "two must" guidelines, and at the same time further emphasized the importance of service, and strengthened the thinking change of "service-driven sales. Product power service power = brand power, LGMG will continue to build highly reliable mining machinery products, through high value returns, gather loyal customers, and form stronger regional competitiveness!

 

 

This news source: lgmg.com.cn

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